UnionEleven

An always-on marketing team that hands you the meeting, not the work.

Agents run research, content, distribution, and nurture. You review when you want — or don't. Warm leads land in your sales CRM, ready to talk.

Demand generation. Conversion. Nurture. Sales handoff.

The daily growth loop · from signal to sales handoff
Demand signals captured/
Buyer intent mapped/
Offers sharpened/
Campaigns launched/
Landing pages optimized/
Lead scores updated/
Nurture paths adjusted/
Sales handoffs prepared/
CRM context synced/
A/B winners promoted/
Pipeline reports refreshed/
Revenue learnings saved/
Demand signals captured/
Buyer intent mapped/
Offers sharpened/
Campaigns launched/
Landing pages optimized/
Lead scores updated/
Nurture paths adjusted/
Sales handoffs prepared/
CRM context synced/
A/B winners promoted/
Pipeline reports refreshed/
Revenue learnings saved/
The platform

Eight modules.
One operating loop.

Most content stacks are point tools bolted together. UnionEleven is a system — every module hands clean context to the next, and the loop runs every day.

01
Research
Customer language, competitor moves, demand.
02
Strategy
Positioning, offers, segments, channel plans.
03
Content
Channel-native creation with one POV.
04
Grading + Memory
Humans teach the system what wins.
05
Metrics
Open → reply → meeting → handoff.
06
A/B Testing
Hooks, CTAs, offers, formats — structured for testing.
07
Funnel + CRM
Buyer context inherited by sales.
08
Daily Loop
Outcomes feed back. The system learns.
02Research

Know what buyers actually care about — before you write a word.

UnionEleven turns customer language, competitor moves, market signals, keyword demand, and sales objections into briefs your team can act on the same day.

  • Customer language
    Calls · transcripts · ticket logs
  • Competitor moves
    Launches, pricing, and hires via Firecrawl
  • Market signals
    Funding, hiring spikes, intent surges
  • Keyword demand
    GSC + SERP signals scored
  • Sales objections
    Captured from your sales calls and CRM notes
Brief · Auto-generated · 04 / 17
Auto-generated · brand-reviewed
// audience
Service business operator · growth team · pipeline target
// pain (rank 1)
"Our content team ships, but pipeline doesn't move."
// objection
Already invested in Jasper, Clearscope, Hubspot.
// hook angle
"Stop publishing. Start compounding."
Source · GA4 · GSC · Firecrawl · webReady for strategy →
03Strategy

Strategy first. Content second. Always in that order.

Research becomes positioning, offers, campaigns, proof points, audience segments, and channel plans — so every asset ships against a thesis, not a vibe.

Positioning
The compounding content system
Offer
14-day pipeline diagnostic
Audience
Service operators · revenue teams · growth leads
Channel mix · example
LinkedIn 40 · Email 30 · SEO 20 · Outbound 10
Proof points
Pilot diagnostics + sample assets
Objection handling
"Already have tools" → integration not replacement

One strategic plan stays current as the system learns. Reposition by sliding a sentence — every downstream brief, asset, and campaign updates with it.

Then content
04Content

One point of view. Eight native voices.

UnionEleven generates channel-specific assets that hold a single strategic POV — adapting format, length, and tone without diluting the message.

LinkedIn
Format
Post · 1,200 char · founder voice
Founder POV · short-form
Email
Format
Nurture · 5-step · objection-led
5-step nurture · objection-led
Blog
Format
Pillar · 2,400w · ICP-keyworded
Pillar · 2,400w · ICP-keyworded
Landing page
Format
Hero · proof · CTA · objection
Hero · proof · CTA · objection
YouTube
Format
Short · 60s · hook-led
60s · hook-led
X / Twitter
Format
Thread · 9 posts · proof-stacked
9-post thread · proof-stacked
Outbound
Format
Sequence · 6 touch · personalized
6-touch sequence · personalized
Nurture
Format
Drip · 21 day · stage-aware
21-day drip · stage-aware
05Grading + Memory

Your team teaches it. The system never forgets.

Editors grade outputs on usefulness, brand fit, persuasion, and commercial relevance. UnionEleven preserves winning patterns, audience insight, objection handling, tone, and prior strategic decisions — so it gets sharper every week.

Sample · LinkedIn post draftGrade requested

"Most content stacks are point tools bolted together. UnionEleven is a system — every module makes the next one smarter, and the loop runs every day."

Useful0/5
Editor · A. Patel
On brand0/5
Editor · A. Patel
Persuasive0/5
Editor · A. Patel
Commercial0/5
Editor · A. Patel
Memory · brand voice + winning patterns preservedPattern saved →

What memory preserves

  • Winning hooks, structures, and CTAs by audience.
  • Brand voice — what your editors said yes to.
  • Objections that close deals, framed in your language.
  • Strategic decisions — so reasoning compounds, not just outputs.
  • Negative space — what to never write again.
06Metrics + A/B Testing

Measure all the way down — from open to sales-ready handoff.

Every asset gets attached to outcomes — opens, clicks, replies, conversions, meetings, opportunities, and handoff. A/B tests run against hooks, CTAs, offers, landing pages, subject lines, nurture paths, and content formats. Winners propagate.

Sample funnel · illustrativeStage tracking · live
Open
0%
demand
Click
0%
interest
Reply
0.0%
engagement
Conversion
0%
captured
Meeting
0%
qualified
Opportunity
0%
scored
Handoff
0%
sales-ready

Live A/B tests

Hook
"Stop publishing"
"Compounding content"
Winner →
CTA
Book a demo
Get the diagnostic
Winner →
Subject
Quick question
Pipeline math, inside
Winner →
Offer
Free audit
14-day diagnostic
Winner →

Winning patterns are captured by the grading layer and re-applied in future drafts.

07Funnel + CRM

Sales should inherit context — not just contact information.

Content feeds funnels, nurture campaigns, lead scoring, and CRM records. When a rep opens a deal, they see what the prospect read, replied to, and asked about — and exactly how to keep the conversation moving.

CRM · Opportunity recordBuyer context · 0 events
Mira Chen · VP Marketing, NorthwindScore 0
Stage · Discovery · Owner: K. Rivera
Apr 22
Read pillar: "Compounding content systems"
8 min · scroll 92%
tracked
Apr 20
Replied to email: "pipeline math, inside"
asked about CRM integration
tracked
Apr 18
Watched 60s product short
completed · 2× rewind
tracked
Apr 16
Engaged 2 LinkedIn posts
commented + saved
tracked
Suggested next move
Send the integration brief — addresses her stated objection. Auto-drafted, awaiting send.

Native integrations

GA4
Search Console
Firecrawl
Mailgun
LinkedIn
Cal.com
Supabase
OpenAI

Sync to your CRM of choice. Lead scores, engagement events, and content context arrive on the right object — no spreadsheets, no Zapier glue.

08Daily Loop

Every output feeds the next round of decisions.

The loop runs every day. Research informs strategy, strategy informs content, editors grade, metrics measure, A/B tests pick winners, and CRM outcomes feed the next round of research.

Loop
Tick
01
Research
02
Strategy
03
Content
04
Grade
05
Publish
06
Measure
07
A/B test
08
CRM signal
01
Research
Signals → briefs.
→
02
Strategy
Briefs → plans.
→
03
Content
Plans → assets.
→
04
Grade
Editors teach.
→
05
Publish
Native to channel.
→
06
Measure
Open → revenue.
→
07
A/B test
Patterns captured for next round.
→
08
CRM signal
Outcomes feed back.
↺
Loop tick · 06 / 08 · live
Outcomes > output

Stop publishing.
Start compounding.

See the system on your own data. Bring a campaign or a quarter of CRM — we'll show you the brief, the assets, the test plan, and what the loop would ship in week one in 30 minutes.

30 min · with your data · no slideware
0
content channels per cycle
0D
lead scoring · fit · engagement · intent
0
live data adapters · GA4 · GSC · Firecrawl · Mailgun · LinkedIn
Daily
crew run cadence