Measure all the way down — open to closed-won.
Every asset attaches to outcomes. A/B tests run continuously. Statistical winners auto-propagate. Source-level attribution maps to revenue, not vanity.
What goes in. What comes out.
A clean contract: real signals on the way in, structured artifacts on the way out. Every output traces back to its inputs.
- Asset eventsOpen · click · reply · scroll · convert
- CRM eventsLead · MQL · SQL · opp · closed-won
- Test queueHooks · CTAs · subjects · offers · formats
- Source trackingUTM-aware + first/last-touch + assist
- Pipeline funnelOpen → reply → meeting → opp → won
- A/B winnersWith confidence + uplift + sample size
- Attribution mapPer source, per asset, per cohort
- Outcome reportWeekly + monthly QBR-ready
An example, generated live.
This is the kind of structured output the module produces. Every value cites its source, every claim is graded for confidence.
Adapter-first. Sits next to what you already pay for.
The platform doesn't ask you to migrate. We ship adapters into the tools your team is already operating — read-only first, two-way when you're ready.
What this module is. What it isn't.
Audit-friendly bounds. We publish what's production-ready and clearly mark what isn't. No marketing-asterisk.
- Source-level attribution with public methodology
- Auto-promotion gated by statistical significance
- Weekly + monthly outcome readouts
- Replicable on your own warehouse
- No vanity dashboards (impressions, "engagement scores")
- No black-box attribution math
- No revenue claims we can't reproduce
Stop publishing.
Start compounding.
See the system on your own data. Bring a campaign or a quarter of CRM — we'll show you the brief, the assets, the test plan, and what the loop would ship in week one in 30 minutes.