06Capabilities · Funnel + CRM

Funnel that inherits every signal.

Capture, score, route, and hand off — with the full nurture history and grading context inherited by sales. No "where did this lead come from" mysteries.

Funnel + CRM · adapter-first · sales-ready handoff
01Inputs · Outputs

What goes in. What comes out.

A clean contract: real signals on the way in, structured artifacts on the way out. Every output traces back to its inputs.

Inputs
  • Lead capture
    Forms, audits, demos, content downloads
  • Behavioral signals
    Page visits, asset opens, replies, intents
  • Firmographics
    Enriched on capture + on event
  • Sales feedback
    Disqualifies, won/lost reasons
Outputs
  • Lead score
    Per-lead, explainable, threshold-tunable
  • Routing rules
    Owner, queue, SLA, fallback
  • Nurture sequence
    Email + LinkedIn touch plan, branched
  • Sales handoff packet
    Source, signals, brief, recommended opener
02Sample Artifact

An example, generated live.

This is the kind of structured output the module produces. Every value cites its source, every claim is graded for confidence.

Sales handoff packet · sample
Confidence 0%
// lead
CMO · Series-A SaaS · 32 emp · NY
// score
87 · MQL → SQL threshold met
// touchpoints
4 articles · 2 emails opened · 1 demo booking
// recommended opener
Reference attribution gap discussed in last reply
Auto-routed to AE Q1 EastSLA: respond in 4h →
03Integrations

Adapter-first. Sits next to what you already pay for.

The platform doesn't ask you to migrate. We ship adapters into the tools your team is already operating — read-only first, two-way when you're ready.

HubSpot
Two-way sync
Salesforce
Two-way sync
Pipedrive / Close
Two-way sync
Slack / Teams
Real-time handoff alerts
04Claim Boundary

What this module is. What it isn't.

Audit-friendly bounds. We publish what's production-ready and clearly mark what isn't. No marketing-asterisk.

This
  • Two-way CRM sync — no shadow systems
  • Explainable scoring (no opaque ML)
  • Sales handoff packet for every SQL
  • SLA tracking + escalation
Not this
  • No CRM replacement
  • No autonomous outreach without operator approval
  • No score changes that aren't logged
Outcomes > output

Stop publishing.
Start compounding.

See the system on your own data. Bring a campaign or a quarter of CRM — we'll show you the brief, the assets, the test plan, and what the loop would ship in week one in 30 minutes.

30 min · with your data · no slideware
0
content channels per cycle
0D
lead scoring · fit · engagement · intent
0
live data adapters · GA4 · GSC · Firecrawl · Mailgun · LinkedIn
Daily
crew run cadence